50 TYPEFACES THAT CHANGED
THE WORLD
I picked up this cool little book from magMA on Earlham Street in Covent Garden a few weeks ago in London. I'd been in contact with a few other future course mates so we all decided to spend a day in out together visiting galleries and exploring our future city. The first stop on our list was magMA, none of us had previously been to this shop even tho we had all spent time in Covent Garden over the years so it was nice to experience it together.
As soon as we all walked into the design shop we were overwhelmed by an influx of colour and books upon books covering all areas of design and fashion. The five of us wandered around the shop picking up and flicking through various books that personally stood out to us. '50 typefaces that changed the world' particularly stood out to me as it's bold cover caught my eye. They say never judge a book by its cover, but I have to say i'm glad that I did as this book as served me with great inspiration. Within the book, 50 of the worlds most famous and renowned typefaces are showcased, each type we see today has a different story of creation and it's initial uses were unexpected. For example the extremely popular logo for 'jägermeister' was based on the text that Monks used when copying manuscripts in 1455! The iconic 'I <3 NY' logo came together based on the typography produced from a typewriter, a simple beginning that has developed into a multi-million worldwide brand icon! The book is filled with types tales or origin and was an extremely interesting read! I will most definitely be visiting magMA again and I can't wait to see what I pick up next time!
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